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| Ultima descărcare din IBN: 2023-08-28 00:18 |
 SM ISO690:2012CEALA, Arina, ZGHEREA, Georgetta. Antiglobal movement in branding (Mișcare antiglobalistă în brănding). In: Simpozion ştiinţific al tinerilor cercetători , Ed. 18, 19-20 iunie 2020, Chişinău. Chişinău Republica Moldova: Departamentul Editorial-Poligrafic al ASEM, 2020, Ediţia 18, pp. 107-109. ISBN 978-9975-75-975-5.. |
| EXPORT metadate: Google Scholar Crossref CERIF DataCite Dublin Core |
| Simpozion ştiinţific al tinerilor cercetători Ediţia 18, 2020 |
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Simpozionul "Simpozion ştiinţific al tinerilor cercetători" 18, Chişinău, Moldova, 19-20 iunie 2020 | ||||||
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| JEL: M3 Marketing and Advertising • M370 Advertising • Brand | ||||||
| Pag. 107-109 | ||||||
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 Descarcă PDF |
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| Rezumat | ||||||
The largest brands and corporations are one aspect of the struggle of antiglobalists. Brands and their creators are accused of manipulating desires, adversely affecting children, destroying nature, using financial and political levers to organize control, level cultural differences and exploit the poorest part of the world’s population to create things that everyone wants to have |
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| Cuvinte-cheie Antiglobal movement, brand, image, transnational corporations, Ecology, Small and medium businesses. |
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